POWER OF MOBILE MESSAGE MARKETING

Nowadays, almost everyone in the world owns a mobile phone. This is the time for marketers to move in as they can quickly and easily promote their products or services by simply sending a text message. Using Mobile SMS Marketing to introduce or promote products and services is far away the best method to use as it has the most reach in advertising. Cell phones are now an important part of many people's lives, enabling them to keep in touch with others using instant text messaging and SMS. The speed of communication was increased and everyone is now connected with mobile phones. This will also give the same benefits to mobile SMS marketing as businesses can easily reach prospective clients by sending a brief text message to their phones.

Personalised messages is one of the greatest benefits of SMS Marketing and if done correctly, it makes your prospective customer feel special, an insider having a special deal offered. This is direct marketing at it's most productive, as dealing on a one-to-one basis with your clients, personalizing your messages to suit their gender, profession and age group. As mobile phones are carried everywhere by their users it is easy to communicate with potential customers using instant messaging at any time, anywhere. This works particularly well if you are sending them an offer that is time sensitive. This form of marketing allows you to target your potential customers, and avoid those unlikely to be interested in your offer. This will surely cut down on your advertising costs, as only spending on genuine potential customers.

Surveys have proved that SMS marketing is many times more effective than any other advertising compared to email, print ads and classifieds. You should easily be achieving a response rate of at least ¼  in your SMS marketing strategy . Virility in SMS messaging is very simple to achieve with mobile phones. If your customers like your offer, they are highly likely to send it on to their friends and family.  They are very affordable too, so you will have almost instant return on your investment. Be sure to take advantage of any discounted plans on offer, and save even more money.